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INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

CREATE THE FUTURE

Let's create a more inspired world! Over the last 19 years, we've worked on 13,098 projects with 1,276 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,223 innovation interviews and keynotes.

Want more?

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

The Value of Consumer Interaction

The Value of Consumer Interaction

In addition to encouraging collaborative innovation as Clearly's CEO, Arnaud Bussieres is also passionate about helping to eliminate poor vision globally -- something Clearly's parent company Essilor has been prioritizing since its inception.

FREE INNOVATION ASSESSMENT

FREE INNOVATION ASSESSMENT

Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Fostering Innovation Communities Fostering Innovation Communities

An Interview with Renata Alves, Digital Innovation Manager, BASF - Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has...

Understanding Consumer Needs Understanding Consumer Needs

An Interview With Kimberly-Clark - Kimberly-Clark focuses on delivering innovative hygiene and personal care solutions to consumers and businesses. This company offers a wide range of products, including disposable diapers, feminine...

Stirring Seasonal Strategies Stirring Seasonal Strategies

An Interview With Zach Poelma, Senior Vice President of Strategy and, Insights Center of Excellence at Southern Glazer’s Wine & Spirits - In the spirited arena of beverage innovation, where trends fizz and fade like bubbles in a glass, Southern Glazer’s Wine & Spirits stands as a master mixologist of market insight. This isn&#...

Scent, Story, Innovation Scent, Story, Innovation

An Interview with Anne Du Bois, the founder of Savon Du Bois - In the aromatic world of artisanal fragrances, innovation isn’t just about new scents—it’s about crafting olfactory narratives that challenge conventions and awaken memories. Our...

Revolutionizing Women Revolutionizing Women's Wellness

An Interview with Jamie Norwood and Cynthia Plotch,, Co-Founders of Winx Health - The women’s health aisle is getting a much-needed makeover, thanks to Winx Health’s pioneering approach to vaginal and sexual wellness for Gen-Z. Co-founders Cynthia Plotch and Jamie...

Cultivating Natural Beauty Cultivating Natural Beauty

An Interview with Laura Whitaker, the Founder Behind Wildcraft Skincare - In an industry often dominated by synthetic formulas and fleeting trends, Wildcraft Skincare stands out as a beacon of authenticity and innovation. Laura Whitaker, the visionary founder behind this...

Culture-Driven Brand Innovation Culture-Driven Brand Innovation

An Interview with David Lee, Sr. Director, Global Licensing &, Cultural Marketing at Kellanova - In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural...

Revolutionizing Skin Health Revolutionizing Skin Health

An Interview With Amy Gordinier, Founder and CEO of Skinfix - In the ever-evolving world of skincare, few brands have made as significant an impact as Skinfix. Founded by Amy Gordinier, this innovative company has redefined our approach to skin health by...

Reimagining Fertility Care Reimagining Fertility Care

An Interview with Jake Kent, Co-Founder and CEO of Dandi - In an industry often focused on clinical outcomes, Dandi is taking a refreshingly human-centered approach to fertility care. We sat down with Jake Kent, Co-Founder and CEO of Dandi, to explore how...

AI: Dating Fatigue AI: Dating Fatigue's Antidote?

An Interview with Roman Khaves, Co-Founder of RIZZ - Dating app fatigue is the tech world’s latest buzzword, but what if we’re misdiagnosing the problem? The issue may not lie with weary users, but with the apps themselves. As millions...

Decoding Grocery Minds Decoding Grocery Minds

An Interview With Mary Kromer, Business Acceleration Consultant at 84.51° - In a world where even deciding what’s for dinner can feel overwhelming, Mary Kromer and her team at 84.51° are on a mission to revolutionize grocery shopping. As a business acceleration...

Food Evolution and AI Food Evolution and AI

An Interview with Noosheen Hashemi, CEO of January AI - January AI is rewriting the rules of product development. By harnessing the power of AI and digital twin technology, this pioneering company is predicting consumer reactions to foods before they...

Investing in Sustainable Solutions Investing in Sustainable Solutions

An Interview with Frances Edmonds, Head of Sustainable Impact,, HP Canada - Frances Edmonds is the Head of Sustainable Impact at HP Canada, where she is responsible for business development and oversees Corporate Social Responsibility programs nationally. With a focus on...

The Power of Cross-Field Collaboration The Power of Cross-Field Collaboration

An Interview with Dr. Jassim Al Awadhi, Senior Director Transformation, Independent Expert, Speaker - Dr. Jassim Al Awadhi has 20+ years of experience in the telecommunication sector, including engineering, product development and design, project management, and customer experience—designed and...

Planet-Conscious Sun Protection Planet-Conscious Sun Protection

An Interview with Ty McLaren, Hiro Shinn and Kapono Chun, Founders, Koa - Koa co-founders Ty McLaren, Hiro Shinn and Kapono Chun were raised under the relentless Hawaiian sun, where the outdoors became a playground and the sun, a constant companion. They soon came to...

Protecting Our Oceans Protecting Our Oceans

An Interview with Program Director at MSC Canada Kurtis Hayne - Kurtis Hayne, Program Director of MSC Canada, dives deep into the future of ocean conservation, unveiling inspiring everyday actions to protect our seas and sharing compelling insights from the 2024...

Pioneering Sustainable Footwear Technology Pioneering Sustainable Footwear Technology

An Interview with Glenn Barrett, Founder, Ortholite - Entrepreneur Glenn Barrett revolutionized the footwear segment of the sporting goods industry by making shoes more comfortable. In 1997, Barrett introduced an open-cell PU foam insole technology...

Innovating Through Dupe Culture Innovating Through Dupe Culture

An Interview with Vidyuth Srinivasan, CEO & Co-Founder of Entrupy - In today’s ever-evolving luxury market, the rise of dupes and counterfeit products has sparked significant debate, particularly among Gen Z consumers who often flaunt their finds. Recent...

Tech-Driven Eco Awareness Tech-Driven Eco Awareness

An Interview with Craig Perlmutter, President, Arcadia Earth - As the president of Arcadia Earth Toronto, Craig Perlmutter is known for his detail-oriented, hands-on leadership merged with an enthusiasm for the outdoors, entertainment, hospitality, education...

Pioneering Clean Beauty Pioneering Clean Beauty

An Interview with Natalie St-Pierre,, Senior Manager of Innovation - Skincare at Marcelle - As the dynamic Senior Manager of Innovation - Skincare at Marcelle, Natalie St-Pierre has a passion for pioneering new concepts and orchestrates every facet of skincare innovation within the company....

Innovation Strategy Articles

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - September 28th, 2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various industries. From product creation to hospitality, and from personal care to human...

The Triad of Innovation The Triad of Innovation

Reimagining Product Development in the Digital Age - In today’s rapidly evolving business landscape, innovation is no longer a luxury—it’s a necessity. As technologies advance at breakneck speeds and consumer preferences shift like...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 09/20/2024 - In this week’s editorial snapshot, we highlight the latest AI-driven innovations across various sectors. From fitness to retail, and from logistics to advertising, AI continues to revolutionize...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 09/13/2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various sectors. From retail to healthcare, and from lifestyle to gaming, AI continues to...

Leadership in Crisis Leadership in Crisis

How Leaders Spark Creativity When the Stakes Are Highest - In today’s volatile business landscape, crises have become the new normal. From global pandemics to economic downturns, leaders are constantly challenged to navigate turbulent waters while...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 09/06/2024 - In this week’s editorial snapshot, we delve into the latest AI-driven innovations that are reshaping various industries. From healthcare to sales, and from cooking to security, AI continues to...

Top 5 Emerging Technologies Top 5 Emerging Technologies

The Newest Technologies Shaping the Next Decade of Innovation - As we stand on the cusp of a new technological era, the landscape of innovation is set to undergo a seismic shift. The next decade promises to usher in a wave of transformative technologies that...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - August 28th, 2024 - In a rapidly evolving technological landscape, this week’s editorial snapshot showcases remarkable innovations across diverse fields. From medicine to entertainment, and from commerce to social...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 08/23/2024 - In a world where technology continues to shape our daily lives, this week’s editorial snapshot highlights groundbreaking advancements across various sectors. From healthcare to education, and from...

The Human Side of Digital Transformation The Human Side of Digital Transformation

Cultivating a Culture of Continuous Learning - In the race to digitize, many organizations are learning a hard truth: technology alone doesn’t drive transformation. The real engine of change is people. As companies invest billions in new...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - August 16th, 2024 - In a rapidly evolving landscape where technology drives progress, CIBC’s latest AI tools and Amazon’s generative AI features are setting new benchmarks in their respective fields. CIBC has...

The Rise of Micro-Learning The Rise of Micro-Learning

A New Tactic That's Revolutionizing Professional Development - Imagine mastering a new skill in the time it takes to brew your morning coffee. Picture your entire team leveling up their expertise during a lunch break. This isn’t a futuristic fantasy—it&#...

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Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

President
Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
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