INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 20 years, we've worked on 13,285 projects with 1,312 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,245 innovation interviews and keynotes.
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Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has seamlessly integrated market-leading technology trends with business needs, cultivating a culture of digital innovation and enhancing customer experiences across BASF in North & South America.
Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong track record in designing, developing, and implementing product-focused business strategies, Kristel is results-oriented and proactive in identifying opportunities for improvement.
In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova, shares insights on how the company is leveraging cultural relevance to connect with the elusive next-generation consumer.
With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.
An Interview with Pablo Listingart, Founder and Executive Director of, ComIT - Pablo Listingart founded ComIT with a clear mission—to dismantle barriers and expand access to tech education for underserved communities across Canada. Driven by personal experience and deep...
An Interview with Shermin Lakha, Founder of LVLUP Legal and, Tiger Tiger Creative Agency - Shermin Lakha sits uniquely at the intersection of law and creative entrepreneurship. As the founder of LVLUP Legal and Tiger Tiger Creative Agency, she's reshaping how creators and brands navigate...
An Interview with Uduimoh Umolu, Founder of Jon Basil Tequila - Millennial founder Uduimoh Umolu is redefining innovation in the tequila industry with Jon Basil, a brand that blends tradition, community, and cultural storytelling. Recently named to Forbes 30 Un...
An Interview Leah Corrin, Aesthetician and Founder at Essence of L - The pandemic fundamentally reshaped our understanding of skincare, transforming it from surface-level routines to an essential practice deeply intertwined with holistic health. Leah Corrin, the in...
An Interview with Leilani Green, a Fresh-Faced Trendsetter and Gen-Z, Beauty Expert - Leilani Green has rapidly emerged as a powerful voice shaping beauty's digital frontier. With over 11 million followers and recognition among Forbes’ prestigious 'Top Creators: Fashion 50,' he...
An Interview with Julia Cho,, Director of Marketing at Purdys Chocolatier - Purdys Chocolatier has been Canada's Chocolatier since 1907. As a proud, family-owned company, they make a wide range of chocolate gifts from premium ingredients and sustainable cocoa. Community...
An Interview with &OR Collective's Co-CEOs, Kristen King and Katie Green - &OR Collective is a female-founded, tech-led fashion brand built to challenge the status quo of apparel production. Co-CEOs Kristen King and Katie Green--who built their expertiseat L’Oréal...
An Interview with Tiago Pinto, Chief Marketing Off, Miami Marlins - In a city defined by constant transformation where 42% of residents are foreign-born — more than any other major US market — the Miami Marlins face a unique challenge: how do you market...
An Interview with Ayesha Curry, Founder of Sweet July and Partner of, Home Chef - In a world of quick fixes that often overlook authentic flavor, Ayesha Curry is charting a refreshing new course for home cooking with her partnership with Home Chef. As a che...
An Interview with Kevin Hartley, Founder & CEO of Cambio Roasters - In an industry where single-serve coffee pods have become ubiquitous—and problematic—Kevin Hartley saw an opportunity to reinvent a global morning ritual. Formerly Keurig’s Chief Innovation...
An Interview with Lindsay Brewer, the Most Influential Woman in, Motorsports - Lindsay Brewer is redefining the high-octane world of motorsports as both a trailblazing professional racecar driver and a powerhouse model, seamlessly merging speed with style and dete...
A Conversation with Corporate Natalie - In an era where workplace norms are being radically redefined, Corporate Natalie (known to millions for her witty takes on office culture) has emerged as an unexpected bridge between traditional...
An Interview with Noman Shamim, the, Senior Manager of Customer Marketing & eCommerce at Irving Consumer Products - In the world of household essentials, where innovation might seem as elusive as a perfectly folded fitted sheet, Noman Shamim is proving that even the most mundane products can be at the cutting...
An Interview with Joey Edwards-Lebair, Senior Manager of, Customer Insights at Zendesk - In the fast-paced world of customer experience, staying ahead of the curve is not just an advantage—it's a necessity. Enter Joey Edwards-Lebair, Senior Manager of Customer Insights at Zendesk, a...
An Interview with Carlos Oyanguren, President of Nespresso Canada. - In an industry where luxury and sustainability often seem at odds, Nespresso Canada is charting a bold new course. Under Carlos Oyanguren’s leadership as President, the company recently...
An Interview with Garnet McElree, the Chief Inspiration, Officer at LMNO - Meet Garnet McElree, the Chief Inspiration Officer at LMNO, who’s not just thinking outside the box—he’s redefining it. In an industry where creativity is currency, McElree stands out...
An Interview With Bea Smith, the Director of the, Northern Innovation Startup Center - Meet Bea Smith, the visionary Director of the Northern Innovation Startup Center in Aberdeen, South Dakota. In a landscape where tech startups are often associated with bustling urban centers, Smith...
An Interview with Raghav Agrawal, Fractional Product Manager, at Seed PM - In this thought-provoking discussion, we explore the landscape of fintech innovation with Raghav Agrawal, founder of Seed PM and a seasoned Fractional Product Manager. With over a decade of...
An interview with Adam Palleschi, the Managing Director of bb Blanc - In the ever-evolving landscape of event production, few have mastered the art of blending technology with emotion quite like Adam Palleschi. As the Managing Director of bb Blanc, Palleschi doesn...
An Interview with Renata Alves, Digital Innovation Manager, BASF - Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has...
This Week's Most Innovative Trends - March 27th, 2025 - This week's editorial snapshot highlights the transformative potential of artificial intelligence, showcasing its applications across e-commerce, quick-service restaurants, computing, cosmetics, an...
The Impact of Smart Technology on Improving Home - Smart technology is reshaping home services and renovation, transforming everyday living by making homes smarter, safer, and more efficient. Today’s homeowners look for solutions that simplify da...
This Week's Most Innovative Trends - March 21st, 2025 - This week's editorial snapshot highlights innovative trends in artificial intelligence, showcasing advancements in smart home technology, foodservice, photo editing, skincare, and trading. Tools su...
AI is Reshaping Mortgage Management and Eliminating Loan Complexities - IntroductionThe mortgage industry is famously complex. Long approval cycles, endless paperwork, and strict regulations create an inefficient system that frustrates borrowers and challenges lend...
How Smart Budgeting Tools Are Transforming Financial Management - In an era where data volumes double every 24 months and unstructured information dominates our digital landscape, financial management is undergoing its own transformation. Much like knowledge ma...
This Week's Most Innovative Trends - March 7th, 2025 - This week's editorial snapshot highlights the latest trends in artificial intelligence, demonstrating its transformative potential across various fields. From transcription and automation to ed...
Learn About Top-Rated Investment Apps and Their Features - The world of finance is in the midst of a dynamic transformation, and the growing popularity of beginner-friendly investment apps reflects this shift. Platforms have become more intuitive and us...
This week's most innovative trends - February 28th, 2025 - This week's editorial snapshot delves into the latest trends in artificial intelligence, highlighting its impact across marketing, recruitment, business, and education. Innovations such as Grok, uB...
A Human-Centric Approach to Financial Innovation - Imagine if the conventional weight of debt could be transformed into a catalyst for strategic growth—a prospect made increasingly feasible through the thoughtful application of artificial in...
This Week's Most Innovative Trends - February 21st, 2025 - This week's editorial snapshot highlights the latest trends in artificial intelligence, showcasing its diverse applications across various sectors. From lifestyle and acceleration to ad...
Exploring Crypto Wallet Innovations in 2025: The Future of Digital Asset - The world of cryptocurrency has come a long way since the inception of Bitcoin in 2009. What started as a niche interest for tech enthusiasts has evolved into a global financial phenomenon, with bl...
This Week's Most Innovative Trends - February 13th, 2025 - This week's editorial snapshot explores the latest trends in artificial intelligence, highlighting its diverse applications across video creation, fitness, podcasts, transcription, and image ed...
In this module, Trend Hunter's VP of Client Success, Ady Floyd, explor...
In order to adapt, we must intentionally destroy. We need to break dow...
In this module, Jeremy discusses the ease of inaction, a concept that ...
In this course, Jeremy introduces his framework on Adaptive Innovation...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
President
Project Lead for the Innovation Assessment
As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization