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INNOVATION STRATEGY

INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY

CREATE THE FUTURE

CREATE THE FUTURE

Let's create a more inspired world! Over the last 19 years, we've worked on 13,131 projects with 1,284 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.

Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,232 innovation interviews and keynotes.

Want more?

Fostering Innovation Communities

Fostering Innovation Communities

Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has seamlessly integrated market-leading technology trends with business needs, cultivating a culture of digital innovation and enhancing customer experiences across BASF in North & South America.

Creating Space for Innovation

Creating Space for Innovation

Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong track record in designing, developing, and implementing product-focused business strategies, Kristel is results-oriented and proactive in identifying opportunities for improvement.

Culture-Driven Brand Innovation

Culture-Driven Brand Innovation

In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova, shares insights on how the company is leveraging cultural relevance to connect with the elusive next-generation consumer.

Nostalgia's Cultural Impact

Nostalgia's Cultural Impact

With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.

Co-Creating With Consumers

Co-Creating With Consumers

Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.

The Importance of Authenticity

The Importance of Authenticity

Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.

Cross-Functional Innovation

Cross-Functional Innovation

With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.

Flavor as an Experience

Flavor as an Experience

A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.

Organic Team Crowdsourcing

Organic Team Crowdsourcing

As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.

Cross-Disciplinary Innovation

Cross-Disciplinary Innovation

With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.

FREE INNOVATION ASSESSMENT

FREE INNOVATION ASSESSMENT

Discover your Innovation Archetype & specific tactics to realize your potential, faster. Plus, see how you and your organization compares to the world's top innovators.

Innovation Strategy Interviews

Decoding Customer Experience Decoding Customer Experience

An Interview with Joey Edwards-Lebair, Senior Manager of, Customer Insights at Zendesk - In the fast-paced world of customer experience, staying ahead of the curve is not just an advantage—it’s a necessity. Enter Joey Edwards-Lebair, Senior Manager of Customer Insights at Zendesk,...

Coffee Coffee's Circular Revolution

An Interview with Carlos Oyanguren, President of Nespresso Canada. - In an industry where luxury and sustainability often seem at odds, Nespresso Canada is charting a bold new course. Under Carlos Oyanguren’s leadership as President, the company recently...

Orchestrating Innovation in Advertising Orchestrating Innovation in Advertising

An Interview with Garnet McElree, the Chief Inspiration, Officer at LMNO - Meet Garnet McElree, the Chief Inspiration Officer at LMNO, who’s not just thinking outside the box—he’s redefining it. In an industry where creativity is currency, McElree stands out...

Cultivating Tech Innovation in Rural America Cultivating Tech Innovation in Rural America

An Interview With Bea Smith, the Director of the, Northern Innovation Startup Center - Meet Bea Smith, the visionary Director of the Northern Innovation Startup Center in Aberdeen, South Dakota. In a landscape where tech startups are often associated with bustling urban centers, Smith...

The Innovation Mindset The Innovation Mindset

An Interview with Raghav Agrawal, Fractional Product Manager, at Seed PM - In this thought-provoking discussion, we explore the landscape of fintech innovation with Raghav Agrawal, founder of Seed PM and a seasoned Fractional Product Manager. With over a decade of...

Crafting Emotional Experiences Crafting Emotional Experiences

An interview with Adam Palleschi, the Managing Director of bb Blanc - In the ever-evolving landscape of event production, few have mastered the art of blending technology with emotion quite like Adam Palleschi. As the Managing Director of bb Blanc, Palleschi doesn&#...

Fostering Innovation Communities Fostering Innovation Communities

An Interview with Renata Alves, Digital Innovation Manager, BASF - Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has...

Understanding Consumer Needs Understanding Consumer Needs

An Interview With Kimberly-Clark - Kimberly-Clark focuses on delivering innovative hygiene and personal care solutions to consumers and businesses. This company offers a wide range of products, including disposable diapers, feminine...

Validating Idea Feasibility Validating Idea Feasibility

An Interview with Taras Malyshev, Head of New Business Innovation, and Petra O’Brien, New Business Innovation, Pizza Hut - As the Head of New Business Innovation at Pizza Hut, Taras Malyshev is a strategic executive with over 16 years of experience driving transformative growth across industries such as QSR, FMCG, IT,...

Championing Environmental Transparency Championing Environmental Transparency

An Interview with Elisa Giusti, Vice President Marketing,, Strategy and Innovation, Fonterra - As Fonterra’s Executive Vice President – Global Markets Ingredients Growth, Elisa Giusti plays a pivotal role in supercharging growth at one of the world’s largest dairy cooperatives. With...

Creating Space for Idea Sharing Creating Space for Idea Sharing

An Interview with Kristel Zaman, Head of Marketing, Grundfos - Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong...

Stirring Seasonal Strategies Stirring Seasonal Strategies

An Interview With Zach Poelma, Senior Vice President of Strategy and, Insights Center of Excellence at Southern Glazer’s Wine & Spirits - In the spirited arena of beverage innovation, where trends fizz and fade like bubbles in a glass, Southern Glazer’s Wine & Spirits stands as a master mixologist of market insight. This isn&#...

Scent, Story, Innovation Scent, Story, Innovation

An Interview with Anne Du Bois, the founder of Savon Du Bois - In the aromatic world of artisanal fragrances, innovation isn’t just about new scents—it’s about crafting olfactory narratives that challenge conventions and awaken memories. Our...

Revolutionizing Women Revolutionizing Women's Wellness

An Interview with Jamie Norwood and Cynthia Plotch,, Co-Founders of Winx Health - The women’s health aisle is getting a much-needed makeover, thanks to Winx Health’s pioneering approach to vaginal and sexual wellness for Gen-Z. Co-founders Cynthia Plotch and Jamie...

Cultivating Natural Beauty Cultivating Natural Beauty

An Interview with Laura Whitaker, the Founder Behind Wildcraft Skincare - In an industry often dominated by synthetic formulas and fleeting trends, Wildcraft Skincare stands out as a beacon of authenticity and innovation. Laura Whitaker, the visionary founder behind this...

Culture-Driven Brand Innovation Culture-Driven Brand Innovation

An Interview with David Lee, Sr. Director, Global Licensing &, Cultural Marketing at Kellanova - In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural...

Revolutionizing Skin Health Revolutionizing Skin Health

An Interview With Amy Gordinier, Founder and CEO of Skinfix - In the ever-evolving world of skincare, few brands have made as significant an impact as Skinfix. Founded by Amy Gordinier, this innovative company has redefined our approach to skin health by...

Reimagining Fertility Care Reimagining Fertility Care

An Interview with Jake Kent, Co-Founder and CEO of Dandi - In an industry often focused on clinical outcomes, Dandi is taking a refreshingly human-centered approach to fertility care. We sat down with Jake Kent, Co-Founder and CEO of Dandi, to explore how...

AI: Dating Fatigue AI: Dating Fatigue's Antidote?

An Interview with Roman Khaves, Co-Founder of RIZZ - Dating app fatigue is the tech world’s latest buzzword, but what if we’re misdiagnosing the problem? The issue may not lie with weary users, but with the apps themselves. As millions...

Decoding Grocery Minds Decoding Grocery Minds

An Interview With Mary Kromer, Business Acceleration Consultant at 84.51° - In a world where even deciding what’s for dinner can feel overwhelming, Mary Kromer and her team at 84.51° are on a mission to revolutionize grocery shopping. As a business acceleration...

Innovation Strategy Articles

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - November 3rd, 2024 - In this week’s editorial snapshot, we dive into the diverse applications of AI technology across multiple industries. From business communications to food and beverage, AI continues to drive...

Editorial Snapshot Editorial Snapshot

This week's most innovative trends - 10/27/2024 - In this week’s editorial snapshot, we explore the latest advancements in AI technology across diverse industries. From hair care to automotive, and from packaging to marketing, AI is making a...

Gen Z & the Workforce Gen Z & the Workforce

The Gen Z Paradox: Navigating Workplace Evolution and Generational Discord - Step into any office today and you’ll notice something different. As Gen Z claims their space – now making up a quarter of the workforce – they’re shaking things up in ways that go...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - September 28th, 2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various industries. From product creation to hospitality, and from personal care to human...

The Triad of Innovation The Triad of Innovation

Reimagining Product Development in the Digital Age - In today’s rapidly evolving business landscape, innovation is no longer a luxury—it’s a necessity. As technologies advance at breakneck speeds and consumer preferences shift like...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 09/20/2024 - In this week’s editorial snapshot, we highlight the latest AI-driven innovations across various sectors. From fitness to retail, and from logistics to advertising, AI continues to revolutionize...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 09/13/2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various sectors. From retail to healthcare, and from lifestyle to gaming, AI continues to...

Leadership in Crisis Leadership in Crisis

How Leaders Spark Creativity When the Stakes Are Highest - In today’s volatile business landscape, crises have become the new normal. From global pandemics to economic downturns, leaders are constantly challenged to navigate turbulent waters while...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 09/06/2024 - In this week’s editorial snapshot, we delve into the latest AI-driven innovations that are reshaping various industries. From healthcare to sales, and from cooking to security, AI continues to...

Top 5 Emerging Technologies Top 5 Emerging Technologies

The Newest Technologies Shaping the Next Decade of Innovation - As we stand on the cusp of a new technological era, the landscape of innovation is set to undergo a seismic shift. The next decade promises to usher in a wave of transformative technologies that...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - August 28th, 2024 - In a rapidly evolving technological landscape, this week’s editorial snapshot showcases remarkable innovations across diverse fields. From medicine to entertainment, and from commerce to social...

Editorial Snapshot Editorial Snapshot

This Week's Most Innovative Trends - 08/23/2024 - In a world where technology continues to shape our daily lives, this week’s editorial snapshot highlights groundbreaking advancements across various sectors. From healthcare to education, and from...

Future Festival Innovation Conference

Innovation Keynotes from Our Futurists

Jeremy Gutsche
Jeremy Gutsche

New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker

One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.

Armida Ascano
Armida Ascano

Chief Content Officer
Innovation Facilitator for 100+ Top Brands

One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.

Jonathon Brown
Jonathon Brown

Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders

As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.

Ady Floyd
Ady Floyd

VP Client Success
Advisor to 50+ Leading Brands

Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.

Gil Cohen
Gil Cohen

SVP, Client Success
Author of more than 3,000 Trend Articles

Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.

Jaime Neely
Jaime Neely

President
Project Lead for the Innovation Assessment

As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.

Courtney Scharf
Courtney Scharf

Chief Client Officer
Managed 8,000 Custom Trend Projects

Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.

Sean Watson
Sean Watson

Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders

As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.

Jeremy Gutsche Innovation Keynotes
Best Innovation Strategy Books

Award-Winning Innovation Books
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