INSPIRATION & IDEAS FROM THE #1 TREND COMMUNITY
Let's create a more inspired world! Over the last 19 years, we've worked on 13,141 projects with 1,287 brands and along the way, we've learned a lot from our talented clients. Innovation Strategy is a place for us to share some of their remarkable innovation tactics, to help you refine your tactics for hunting ideas, refining your insights and creating new products and services that make the world a better place.
Take your game to the next level with our innovation events, our innovation accelerator, our award-winning innovation books and our collection of 4,232 innovation interviews and keynotes.
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Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has seamlessly integrated market-leading technology trends with business needs, cultivating a culture of digital innovation and enhancing customer experiences across BASF in North & South America.
Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong track record in designing, developing, and implementing product-focused business strategies, Kristel is results-oriented and proactive in identifying opportunities for improvement.
In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural Marketing at Kellanova, shares insights on how the company is leveraging cultural relevance to connect with the elusive next-generation consumer.
With a business model that encompasses all aspects of the food and beverage market, PepsiCo is an industry-leading company that understands nostalgia's cultural impact. For Tammy Butterworth, Front End Innovation Lead at PepsiCo, a vision of a brighter and more sustainable future in the food and beverage space drives her and her team's creativity and curiosity.
Passionate about understanding her consumers and their unique nuances, Jamie Wideman is the VP, Innovation at Molson Coors. In addition to leading a diverse team at Molson Coors, Jamie shares how the brand is evolving with the help of multicultural insights and co-creation opportunities with consumers that address unmet needs in the market.
Believing that food is a "celebration, a language, and even a personal ethos," Nigel Hughes is the SVP of Global Innovation and R&D at Kellogg Company. Nigel is passionate about diversity across his team and globally when it comes to the food system and food access for all.
With over 35 years of experience in consumer product and packaged goods, David Dombrowski founded rdpkOPINN with one goal in mind: to be a world-class R&D packaging function innovating the future of packaging to deliver better everyday health. He is the IDSA, DMI Director and Head of rdpkOPINN at Haleon.
A leader in seasonings, spices and flavor development, McCormick helps consumers take culinary experiences to new heights. Specializing in innovation and consumer insights, Lydia Poole is the Director of Consumer & Market Insight at McCormick. Lydia believes that creating a culture of innovation takes love, commitment, and time, and stresses the importance of new learning experiences with her team, even within failure.
As a Sr. Tech Evangelist at HP, Luke Thomas understands the crucial role consumers play in innovation. In addition to listening to ever-changing consumer needs, Luke relies on another important consumer segment–his own team at HP–to extract organic insights into tomorrow’s next big ideas.
With past roles in both product development and loyalty marketing, Kevin Swanson has worked on innovation at Hallmark for over 15 years. Believing in the value of cross-disciplinary innovation teams, Swanson walks us through his ideation process and the rituals he relies on to reset creativity and overcome challenges.
An Interview with Joey Edwards-Lebair, Senior Manager of, Customer Insights at Zendesk - In the fast-paced world of customer experience, staying ahead of the curve is not just an advantage—it’s a necessity. Enter Joey Edwards-Lebair, Senior Manager of Customer Insights at Zendesk,...
An Interview with Carlos Oyanguren, President of Nespresso Canada. - In an industry where luxury and sustainability often seem at odds, Nespresso Canada is charting a bold new course. Under Carlos Oyanguren’s leadership as President, the company recently...
An Interview with Garnet McElree, the Chief Inspiration, Officer at LMNO - Meet Garnet McElree, the Chief Inspiration Officer at LMNO, who’s not just thinking outside the box—he’s redefining it. In an industry where creativity is currency, McElree stands out...
An Interview With Bea Smith, the Director of the, Northern Innovation Startup Center - Meet Bea Smith, the visionary Director of the Northern Innovation Startup Center in Aberdeen, South Dakota. In a landscape where tech startups are often associated with bustling urban centers, Smith...
An Interview with Raghav Agrawal, Fractional Product Manager, at Seed PM - In this thought-provoking discussion, we explore the landscape of fintech innovation with Raghav Agrawal, founder of Seed PM and a seasoned Fractional Product Manager. With over a decade of...
An interview with Adam Palleschi, the Managing Director of bb Blanc - In the ever-evolving landscape of event production, few have mastered the art of blending technology with emotion quite like Adam Palleschi. As the Managing Director of bb Blanc, Palleschi doesn...
An Interview with Renata Alves, Digital Innovation Manager, BASF - Renata Alves is a Digital Innovation Manager at BASF, where she plays a critical role in fostering innovation communities and driving digital transformation. Over the five years, her team has...
An Interview With Kimberly-Clark - Kimberly-Clark focuses on delivering innovative hygiene and personal care solutions to consumers and businesses. This company offers a wide range of products, including disposable diapers, feminine...
An Interview with Taras Malyshev, Head of New Business Innovation, and Petra O’Brien, New Business Innovation, Pizza Hut - As the Head of New Business Innovation at Pizza Hut, Taras Malyshev is a strategic executive with over 16 years of experience driving transformative growth across industries such as QSR, FMCG, IT,...
An Interview with Elisa Giusti, Vice President Marketing,, Global Markets Ingredients Growth, Fonterra - As Fonterra’s Executive Vice President – Global Markets Ingredients Growth, Elisa Giusti plays a pivotal role in supercharging growth at one of the world’s largest dairy cooperatives. With...
An Interview with Kristel Zaman, Head of Marketing, Grundfos - Kristel Zaman is the Head of Marketing & Product Management at Grundfos, where she is recognized for her ability to lead dynamic teams and drive positive, transformative change. With a strong...
An Interview With Zach Poelma, Senior Vice President of Strategy and, Insights Center of Excellence at Southern Glazer’s Wine & Spirits - In the spirited arena of beverage innovation, where trends fizz and fade like bubbles in a glass, Southern Glazer’s Wine & Spirits stands as a master mixologist of market insight. This isn...
An Interview with Anne Du Bois, the founder of Savon Du Bois - In the aromatic world of artisanal fragrances, innovation isn’t just about new scents—it’s about crafting olfactory narratives that challenge conventions and awaken memories. Our...
An Interview with Jamie Norwood and Cynthia Plotch,, Co-Founders of Winx Health - The women’s health aisle is getting a much-needed makeover, thanks to Winx Health’s pioneering approach to vaginal and sexual wellness for Gen-Z. Co-founders Cynthia Plotch and Jamie...
An Interview with Laura Whitaker, the Founder Behind Wildcraft Skincare - In an industry often dominated by synthetic formulas and fleeting trends, Wildcraft Skincare stands out as a beacon of authenticity and innovation. Laura Whitaker, the visionary founder behind this...
An Interview with David Lee, Sr. Director, Global Licensing &, Cultural Marketing at Kellanova - In an era where traditional marketing strategies are losing their edge, Kellanova is pioneering a fresh approach to consumer engagement. David Lee, Sr. Director of Global Licensing & Cultural...
An Interview With Amy Gordinier, Founder and CEO of Skinfix - In the ever-evolving world of skincare, few brands have made as significant an impact as Skinfix. Founded by Amy Gordinier, this innovative company has redefined our approach to skin health by...
An Interview with Jake Kent, Co-Founder and CEO of Dandi - In an industry often focused on clinical outcomes, Dandi is taking a refreshingly human-centered approach to fertility care. We sat down with Jake Kent, Co-Founder and CEO of Dandi, to explore how...
An Interview with Roman Khaves, Co-Founder of RIZZ - Dating app fatigue is the tech world’s latest buzzword, but what if we’re misdiagnosing the problem? The issue may not lie with weary users, but with the apps themselves. As millions...
An Interview With Mary Kromer, Business Acceleration Consultant at 84.51° - In a world where even deciding what’s for dinner can feel overwhelming, Mary Kromer and her team at 84.51° are on a mission to revolutionize grocery shopping. As a business acceleration...
This week's most innovative trends - November 15th, 2024 - In this week’s editorial snapshot, we delve into the latest AI innovations shaping various industries. From business to media, and from energy to health, AI is revolutionizing the way we work,...
How AI is transforming pattern recognition from an art to a science - <b class=‘thbody__header’>The New Business Reality</b> Let’s face it - business isn’t what it used to be. Companies that once seemed untouchable are now falling...
This week's most innovative trends - November 7th, 2024 - In this week’s editorial snapshot, we explore cutting-edge AI technologies transforming a range of industries, from fashion to healthcare. Vmake AI’s Flatlay to Model Generator...
The Social Media Job Search Revolution: Why TikTok Is - The traditional job search is undergoing a dramatic transformation, and it’s being driven by an unlikely source: TikTok. While LinkedIn has long been considered the gold standard for...
This Week's Most Innovative Trends - November 3rd, 2024 - In this week’s editorial snapshot, we dive into the diverse applications of AI technology across multiple industries. From business communications to food and beverage, AI continues to drive...
This week's most innovative trends - 10/27/2024 - In this week’s editorial snapshot, we explore the latest advancements in AI technology across diverse industries. From hair care to automotive, and from packaging to marketing, AI is making a...
The Gen Z Paradox: Navigating Workplace Evolution and Generational Discord - Step into any office today and you’ll notice something different. As Gen Z claims their space – now making up a quarter of the workforce – they’re shaking things up in ways that go...
This Week's Most Innovative Trends - September 28th, 2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various industries. From product creation to hospitality, and from personal care to human...
Reimagining Product Development in the Digital Age - Let’s talk about something that keeps business leaders up at night: innovation. Not just because it’s a buzzword, but because it’s the difference between thriving and becoming the...
This Week's Most Innovative Trends - 09/20/2024 - In this week’s editorial snapshot, we highlight the latest AI-driven innovations across various sectors. From fitness to retail, and from logistics to advertising, AI continues to revolutionize...
This Week's Most Innovative Trends - 09/13/2024 - In this week’s editorial snapshot, we explore the latest AI-driven innovations that are transforming various sectors. From retail to healthcare, and from lifestyle to gaming, AI continues to...
How Leaders Spark Creativity When the Stakes Are Highest - Let’s face it: crisis is the new normal in business. Whether it’s a global pandemic throwing everything into chaos, markets doing their best roller coaster impression, or the next big...
With the internet fueling the direct-to-consumer market, it's easier t...
In this module, Trend Hunter's Director of Client Success, Ady Floyd, ...
In this final module on consumer behavior, we’ll be looking at the c...
For the final module, Jonathon reveals one of the most applicable inno...
New York Times Bestselling Author,
CEO & Top Innovation Keynote Speaker
One of the world’s top innovation keynote speakers, Jeremy Gutsche is a New York Times Bestselling author with two bestselling books on chaos, change and disruptive innovation.
Chief Content Officer
Innovation Facilitator for 100+ Top Brands
One of the most popular keynote speakers on trends, Armida leads Trend Hunter’s content and Futurist Team and is one of our best keynote speakers.
Chief Growth Officer
Interviewed 400+ CEOs & Innovation Leaders
As Trend Hunter’s Chief Growth Officer, Jonathon Brown is an expert in maximizing innovation potential of ambitious companies.
VP Client Success
Advisor to 50+ Leading Brands
Ady is one of Trend Hunter’s best Research Managers, advising dozens of top brands about innovation strategy, curating and customizing trend research to suit their needs.
SVP, Client Success
Author of more than 3,000 Trend Articles
Gil Cohen is one of Trend Hunter’s most broadly experienced keynote speakers on Innovation in Retail, with a background that spans trend writing, business innovation, client research and client success.
President
Project Lead for the Innovation Assessment
As Trend Hunter’s President, Jaime managed Trend Hunter’s team growth while developing culture programs and innovation assessments for many of the world’s best innovation teams.
Chief Client Officer
Managed 8,000 Custom Trend Projects
Courtney is the founder of Trend Hunter’s Client Research Team, which today has completed more than 8,000 custom trend report and workshop projects for hundreds of the world’s best innovation teams.
Director of Special Projects
Interviewed 200+ CEOs & Innovation Leaders
As Trend Hunter's resident tech specialist, Sean has run private keynotes and innovation sessions with brands such as Coca-Cola, Kraft-Heinz, and Google.
Award-Winning Innovation Books
Get better and faster with our New York Times Bestselling methods, best innovation books & keynote videos
How Sleep Affects Your Emotions: Matt Walker's Video is Part of TED's Sleeping with Science Series
Sharing Unique Stories: Aimée Eubanks Davis Shares How Your Unique Story Can Get You Hired
Improving Our Relationship with Money: Thasunda Duckett Sparks an Honest Conversations About Saving
How to Make Faster Decisions: Patrick Mcginnis Shares the Dangers of the Fear of Better Options
Leveraging Tech in the Black Community: Stefan Grant Discusses The Need for More Diversity in Tech
Lessons From African-American Entrepreneurs: A Look at Bloomberg's 'Building a Brand' Panel Talk
Salt Repurposing Projects: Tina Arrowood Considers the Circular Salt Economy to Protect Fresh Water
How Deepfakes Threaten Democracy: Danielle Citron Considers the Implications of Deepfake Technology
Confronting the Plastic Problem: Andrew Forrest's Talk Discusses an Economic Solution to Plastic
Breaking Vaccination Myths: Ethan Lindenberger's Talk on Vaccines Boasts the Power of the Internet
Bacteria Against Climate Change: Morgan Vague's Talk on Plastic-Eating Bacteria Offers a Solution
Functional Tattooing: Carson Bruns' Keynote on Tattoos Boasts Possible Uses of Function-Forward Ink
Stopping Remote Work Burnout: Morra Aarons-Mele's TED Talk Shares 3 Steps to Stop Burnout
The Power of Courageous Expression: Actor Ethan Hawke Delivered a Talk on Creativity for TED
How Drawing Can Set You Free: Artist Shantell Martin
Astrophysics Earthly Applications: Federica Bianco Outlines How Astrophysics Can Help Urban Science
Scientifically Falling Out of Love: Artist Dessa Discuses an Unconventional Approach to Heartbreak
Discovering the Origin of Life: Tara Djokic's Discovery Suggests an Alternative Evolution of Life
The 1-Minute Secret to Forming a New Habit: Christine Carter Shares Simple Steps For Motivation
America's Racial Wealth Gap: Kedra Newsom Reeves Dives into Racial Wealth Inequality History
The Ties Between Climate and Racial Justice: David Lammy Explores How the Two Topics are Related
The Negative Impact of Algorithms: Yaël Eisenstat's Talk on Facebook Speaks to Its Insidious Effect
Participatory Government Budgeting: Shari Davis Explores the Community's Role in Public Spending
Understanding Microaggressions: Angela Glover Blackwell's Microaggressions Talk is Empathy-Focused
How to Embrace Emotions at Work: Liz Fosslien Educates Viewers About Selective Vulnerability
Transforming the Hiring Process: Gil Winch Shares Ways to Unlock Potential With New Hiring Tactics
The Benefits of Reverse Mentorship: Patrice Gordon Shares Tips on How to Create a Better Workplace
How to Lead in a Crisis: TED's Talk by Amy C. Edmondson Shares The Keys to Adapting Amid Change
Simplifying the American Voting Process: Amber McReynolds Delivered a Talk on Voting for TEDx
Finding the Courage to Ask for Help: YeYoon Kim Considers How Kids' Instincts Can Inform Adults
Organizing for Civil Rights and Freedom: Bryan Stevenson Speaks with Civil Rights Leader John Lewis
Justice for the US-Mexico Border: Erika Pinheiro's Talk on Seeking Asylum Gives Cause for Concern
A Future Without Belongings: Orit Dolev Gave a Talk About Cherishing Experiences Over Owning Items
Science's Geography Problem: Ella Al-Shamahi Talks About Exploring Hostile and Unstable Areas
The Anxiety of Perfection: Daisy Jing Gives a Talk About Perfection and Its Consequences on Society
Self-Actualization Road Maps: Shannon Lee Discusses the Philosophy of Self-Actualization