About Innovation Strategy

Learn more about Trend Hunter’s Innovation Strategy mission, values, and the team behind our company. Discover what drives us and how we strive to make a difference

Our Story

TrendHunter keynote speaker at innovation conference

Founded in 2022, Innovation Strategy has rapidly become a leading authority on business innovation, publishing over 200 thought leadership articles and conducting 100+ in-depth interviews with trailblazing industry pioneers. Backed by Trend Hunter, we benefit from a vast network and years of research expertise—fueling our mission to help organizations unlock transformative ideas.

What We Do

We exist at the intersection of business insight and game-changing thinking. Our goal? To empower modern leaders with actionable insights, cutting-edge research, and proven innovation methodologies. Through articles, interviews, and events, we bridge the gap between theoretical frameworks and real-world results, helping you turn big ideas into tangible impact.

Innovation Awards

Innovation Strategy 2024 Award Winners Presentation

Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world’s most notable business leaders, authors and change makers. You can now submit your innovation tactics to win an award!

Our Unique Approach

1. Deep Industry Insights

We connect rigorous analysis with real-world application. From Molson Coors and Amazon Web Services to PepsiCo and beyond, our exclusive interviews spotlight how these organizations are rethinking their industries through innovative strategies.

2. Thought Leadership

Our curated content tackles the most pressing innovation topics: from AI-driven business transformations to sustainable innovation and corporate entrepreneurship.

3. Research-Backed Methodology

Every insight is grounded in extensive research and validated by our network of experts—ensuring you receive reliable, actionable guidance for your innovation journey.

Our Unique Approach

Innovation Strategy caters to forward-thinking professionals driving change in their organizations:

C-suite executives seeking new frameworks
Entrepreneurs building the next market leaders
Business strategists looking for a competitive edge
Innovation teams fostering a culture of creativity

Our Commitment

Innovation isn’t just about generating ideas—it’s about executing them effectively. That’s why we go beyond inspiration to offer:

In-depth analysis of emerging trends and technologies
Practical strategies for implementing innovation frameworks
Expert perspectives from industry leaders
Recognition of transformative ideas through our Innovation Awards

Powered by Trend Hunter

As part of the Trend Hunter ecosystem, we access the world’s largest innovation community—helping us deliver cutting-edge insights to a global audience of business leaders and entrepreneurs. Through Trend Hunter’s extensive research capabilities, we tap into 13,000+ projects with 1,200+ brands (based on Trend Hunter’s track record) to uncover tomorrow’s biggest opportunities.

Join Our Community

Whether you’re aiming to propel your organization forward, stay ahead of industry trends, or connect with a thriving network of innovation leaders, Innovation Strategy is here to help. Sign up for our free 2025 Trend Report, explore our innovation assessment, or attend our next Future Festival Innovation Conference—and discover what’s possible when bold ideas meet practical execution.