Gen Alpha & AI

The Gen Alpha Creativity insight demonstrates how brands are now offering activities that encourage offline engagement. Examples include ROX, which provides a screenless system with 11 pre-programmed games, and LEGO Group’s Creativity Workshops, where children build LEGO photo frames to enhance their non-digital skills.

Elsewhere, reflecting Gen Alpha's evolving interests, the Kids Cosmetic insight explores the switch from cartoonish packaging to products inspired by social media and influencer trends. Brands like Hi! Papa and Allkinds cater to this demographic with skincare products and creative marketing campaigns that blend youthful aesthetics with a mature touch.

The final insight, AI Naming, explores how artificial intelligence now has a role in parenting that extends to naming children. Tools like NameWith AI use machine learning to suggest unique names based on parental preferences, challenging traditional methods of name selection.

By embracing innovation and understanding the evolving role of technology in their daily life, brands can effectively engage with Gen Alpha, offering products and experiences that align with their digital-first mindset. This approach meets current consumer trends and prepares businesses to thrive in a future where AI continues redefining industries and consumer behaviors.

To learn more about Gen Alpha & AI, download Trend Hunter's 2024 Trend Report.