Create the Future on Trend Following

Trend Following with Michael Covel is a podcast that discusses all-things trends, which ranges from investments and economics to decision-making, human behavior and entrepreneurship. Covel, who is a bestselling author, has interviewed over 800 guests, with Trend Hunter's CEO Jeremy Gutsche being the most recent.

Gutsche went on Covel's podcast to discuss his latest double-sided book, Create the Future: Tactics for Disruptive Thinking. At the beginning of the conversation, Covel mentions that he doesn't typically speak to 'book construction' but the double-sided nature of Create the Future, which arrives complete with The Innovation Handbook on the backside leads Covel to question Gutsche motifs behind this interesting design. In response, Gutsche says "I'm writing a book on tactics for disruptive thinking so I better be a little disruptive myself."