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Award Winner
Brian Coupland, Staples
Culture of Innovation

An inspiring force on his team, Brian Coupland is the SVP of Merchandising at Staples and was the winner of an Innovation Strategy Award in the Culture of Innovation category earlier this year. The tactic that earned him the win was giving people a “Written Permission Slip to Fail” so that they could get over the fear of failure and was sourced from a past interview with Trend Hunter.

Special Achievement

Innovation Strategy Award Winner Brian Coupland

With its inaugural launch at this year’s Future Festival World Summit event, Trend Hunter’s Innovation Strategy Awards celebrate the world’s best business tactics, with winners hand-picked from our list of interviews with the world’s most recognized innovators and authors.

Consistent innovation is a feat the world’s most successful brands must achieve in order to confront chaos and change head on. In addition to redefining failure, Brian Coupland’s Permission Slip to Fail idea inspires his team to be fearless while embracing the unexpected, breaking down guard rails and confronting creative roadblocks.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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