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Award Winner
David Lee, Kellanova
Infectious Messaging

Kellanova is transforming consumer engagement by embracing cultural relevance to connect with next-gen consumers. David Lee, Sr. Director of Global Licensing & Cultural Marketing, shares how the company’s innovative partnerships and unexpected collaborations are reshaping brand marketing. In this exclusive interview, Lee discusses balancing brand identity while pushing creative boundaries for authentic cultural resonance. Kellanova and David Lee are the recipients of a 2024 Innovation Strategy award in the Infectious Messaging category, recognizing their fresh approach to marketing.

Special Achievement

Innovation Strategy Award Winner David Lee

The Innovation Strategy Awards, part of this year's Future Festival World Summit 2024 event, honored top business tactics drawn from inspiring conversations with some of the world’s most renowned innovators and authors.

Adapting during times of chaos is a challenge for many of the world’s most successful brands. In addition to being adaptable and embracing creativity head-on, David Lee’s tactic of Cultural Synergy aligns Kellanova brands with consumer passion points in culturally relevant ways such as fashion, music, sports, and entertainment. This approach strengthens emotional connections, enhances brand loyalty, and increases visibility in culturally relevant spaces, driving long-term growth.

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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