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Award Winner
Ranata Alves, BASF
Opportunity Hunting

Renata Alves, Digital Innovation Manager at BASF, leads efforts to drive digital transformation and foster innovation across North and South America. Over the past five years, her team has successfully integrated cutting-edge technology with business needs, enhancing customer experiences. Specializing in digital business models and AI, Renata develops strategic roadmaps that promote intrapreneurship and ensure BASF stays ahead in the digital landscape. Renata and BASF received the 2024 Innovation Strategy award in the Opportunity Hunting category.

Special Achievement

Innovation Strategy Award Winner Ranata Alves

The Innovation Strategy Awards, part of this year's Future Festival World Summit 2024 event, honored top business tactics drawn from inspiring conversations with some of the world’s most renowned innovators and authors.

Adapting during times of chaos is a challenge for many of the world’s most successful brands. In addition to being adaptable and embracing creativity head-on, BASF’s “Beyond the Hashtag” program helps with the brand’s goal of Fostering Innovation Communities. This strategy leverages emerging technology trends to create new business opportunities, focusing on innovation by staying ahead of market shifts

For more on our Innovation Strategy Awards and how your organization can enter to be nominated, visit InnovationStrategy.com.

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