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Award Winner
Tammy Butterworth, PepsiCo
Adaptive Innovation

Speaking about nostalgia's cultural impact, Tammy Butterworth, Front End Innovation Lead at PepsiCo is a visionary within her industry. Tammy is one of this year's Innovation Strategy Award winners in the Adaptive Innovation category and has been recognized for her unique innovation tactics that include future testing ideas by innovating on a timeline that is 10 years out. She and her team then work backward to make their ideas more feasible for the present.

Special Achievement

Innovation Strategy Award Winner Tammy Butterworth

Additionally, Tammy's team takes part in meetings that engage all 5 senses, spotlighting sounds, smells and even touch with fidget toys that participants can interact with. These meetings encourage participation and transform traditional boardroom environments into more sensory spaces.

Trend Hunter's Innovation Strategy Awards were launched earlier this year at Future Festival World Summit, with winners chosen based on a set of five innovation frameworks -- Adaptive Innovation, Infectious Messaging, Ability to change and more.

To learn more about our Innovation Strategy Awards, to apply for an award, or to nominate a colleague, visit InnovationStrategy.com.

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